Using AI in AWS

By One Source

In this first post of our AI strategy series (started over on this post here), we’re handing the blog over to our strategic partner, Aligned Technology Group. They are leveraging AWS’s AI capabilities to bring about transformative changes across multiple industries. In this post they explore the multitude of AI use cases within AWS, including the game-changing role of AWS Bedrock in business applications.

In the rapidly evolving world of cloud computing, Amazon Web Services (AWS) stands out as a beacon of innovation, especially in the realm of Artificial Intelligence (AI). AWS provides an extensive range of AI services, each catering to different aspects of business operations. Let’s dive into some specific AI use cases in the AWS cloud.

Harnessing AWS for Diverse AI Applications

Machine Learning for Predictive Analytics:

Utilizing tools like Amazon SageMaker, businesses can build and deploy machine learning models to predict customer behavior, market trends, and assess risks.

Example: Financial institutions use these models for credit scoring and fraud detection.

Natural Language Processing for Enhanced Customer Service:

Services like Amazon Lex and Amazon Comprehend allow the creation of conversational interfaces and understanding of customer sentiments, vital in customer support.

Example: E-commerce platforms employ chatbots for efficient customer query handling.

Image and Video Analysis for Security:

Amazon Rekognition provides powerful image and video analysis, used in security surveillance and content moderation.

Example: Retail stores use this technology for theft prevention and customer behavior analysis.

IoT Analytics for Predictive Maintenance:

AWS IoT services enable predictive maintenance through AI algorithms, predicting equipment failures before they occur.

Example: Manufacturers use IoT sensors and AWS AI services for machine maintenance.

Personalization and Recommendation Engines:

AWS AI powers personalized experiences in retail and media through recommendation systems.

Example: Streaming services provide personalized content recommendations using AWS.


Data Lakes for Big Data Analytics:

AWS data lakes allow for the storage and analysis of vast amounts of data, providing insights for strategic decisions.

Example: Healthcare providers utilize these for medical research and patient care.

Incorporating AWS Bedrock into AI Strategies

AWS Bedrock is a foundational framework that significantly simplifies the deployment of machine learning models. It is essential for businesses seeking to operationalize their AI and machine learning projects efficiently.

Accelerated AI Model Deployment:

AWS Bedrock enables rapid deployment and updating of AI models, essential in sectors like retail for adaptive inventory management and customer experience enhancement.

Real-World Success Stories

From healthcare to finance, AWS’s AI capabilities have been integral in various successful projects.

  • Healthcare organizations use AWS AI for drug discovery and patient diagnosis.
  • Financial institutions employ AI for risk management and algorithmic trading.
  • Retailers enhance customer experiences through AI-driven personalization and inventory management.

You can explore other use cases and success stories specific for your industry through the AWS Use Case Explorer.

Several case studies highlight the practical applications and benefits of using AI on AWS. We’ve highlighted two below, and you can always explore other use cases and success stories specific for your industry through the AWS Use Case Explorer.

  • App-8 Case Study: Demonstrates how AI-driven solutions can enhance customer experiences and business operations through AI-generated forecasting
  • BBVA’s Data-Driven Transformation: Showcases how a major bank plans to leverage AWS to accelerate its transformation into a more data-driven organization.


The integration of diverse AI applications within AWS, including the innovative AWS Bedrock, demonstrates the enormous potential AI holds in transforming business operations. Aligned Technology Group is at the forefront of harnessing these technologies, driving innovation and operational efficiency. AWS’s AI suite, with its comprehensive and dynamic tools, empowers businesses to explore and leverage the full potential of AI.

Interested in learning more about how One Source can help? Schedule time with us below.

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